Strategic Investments In The Right CRM Technologies, In The Right Amount, and In The Right Order

Seung-Hyun Kim, Tridas Mukhopadhyay. Strategic Investments In The Right CRM Technologies, In The Right Amount, and In The Right Order. In Proceedings of the International Conference on Information Systems, ICIS 2006, Milwaukee, Wisconsin, USA, December 10-13, 2006. pages 113, Association for Information Systems, 2006. [doi]

Abstract

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