The following publications are possibly variants of this publication:
- Retraction notice to "An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical bayes model" Expert Systems with Applications 39 (2012) 117-128Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang. eswa, 41(4):2109, 2014. [doi]
- How to measure the effectiveness of online advertising in online marketplacesCookhwan Kim, Kwiseok Kwon, Woojin Chang. eswa, 38(4):4234-4243, 2011. [doi]
- Random effects model for estimating effectiveness of advertising in online marketplacesCookhwan Kim, Sungsik Park, Yongseok Chang, Woojin Chang. eswa, 38(8):9867-9878, 2011. [doi]