An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical Bayes model

Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang. An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical Bayes model. Expert Syst. Appl., 39(1):117-128, 2012. [doi]

Abstract

Abstract is missing.