External Links

Cite Key

Statistics

  • References: 0
  • Cited by: 0
  • Reviews: 0
  • Bibliographies: 0

PDF

Researchr

Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.

Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.

Advertiser-centric approach to understand user click behavior in sponsored search

SungChul Kim, Tao Qin, Hwanjo Yu, Tie-Yan Liu. Advertiser-centric approach to understand user click behavior in sponsored search. In Craig Macdonald, Iadh Ounis, Ian Ruthven, editors, Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011. pages 2121-2124, ACM, 2011. [doi]

Authors

SungChul Kim

This author has not been identified. Look up 'SungChul Kim' in Google

Tao Qin

This author has not been identified. Look up 'Tao Qin' in Google

Hwanjo Yu

This author has not been identified. Look up 'Hwanjo Yu' in Google

Tie-Yan Liu

This author has not been identified. Look up 'Tie-Yan Liu' in Google
runs on