SungChul Kim, Tao Qin, Hwanjo Yu, Tie-Yan Liu. Advertiser-centric approach to understand user click behavior in sponsored search. In Craig Macdonald, Iadh Ounis, Ian Ruthven, editors, Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011. pages 2121-2124, ACM, 2011. [doi]
@inproceedings{KimQYL11,
title = {Advertiser-centric approach to understand user click behavior in sponsored search},
author = {SungChul Kim and Tao Qin and Hwanjo Yu and Tie-Yan Liu},
year = {2011},
doi = {10.1145/2063576.2063905},
url = {http://doi.acm.org/10.1145/2063576.2063905},
researchr = {https://researchr.org/publication/KimQYL11},
cites = {0},
citedby = {0},
pages = {2121-2124},
booktitle = {Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011},
editor = {Craig Macdonald and Iadh Ounis and Ian Ruthven},
publisher = {ACM},
isbn = {978-1-4503-0717-8},
}