Impact of social influence in e-commerce decision making

Young Ae Kim, Jaideep Srivastava. Impact of social influence in e-commerce decision making. In Maria L. Gini, Robert J. Kauffman, Donna Sarppo, Chrysanthos Dellarocas, Frank Dignum, editors, Proceedings of the 9th International Conference on Electronic Commerce: The Wireless World of Electronic Commerce, 2007, University of Minnesota, Minneapolis, MN, USA, August 19-22, 2007. Volume 258 of ACM International Conference Proceeding Series, pages 293-302, ACM, 2007. [doi]

Abstract

Abstract is missing.