Revisiting the role of web assurance seals in consumer trust - researchr publication authors

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Dan Jong Kim, Charles Steinfield, Ying-ju Lai. Revisiting the role of web assurance seals in consumer trust. In Marijn Janssen, Henk G. Sol, René W. Wagenaar, editors, Proceedings of the 6th International Conference on Electronic Commerce, ICEC 2004, Delft, The Netherlands, October 25-27, 2004. Volume 60 of ACM International Conference Proceeding Series, pages 280-287, ACM, 2004. [doi]

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