Revisiting the role of web assurance seals in consumer trust

Dan Jong Kim, Charles Steinfield, Ying-ju Lai. Revisiting the role of web assurance seals in consumer trust. In Marijn Janssen, Henk G. Sol, René W. Wagenaar, editors, Proceedings of the 6th International Conference on Electronic Commerce, ICEC 2004, Delft, The Netherlands, October 25-27, 2004. Volume 60 of ACM International Conference Proceeding Series, pages 280-287, ACM, 2004. [doi]

@inproceedings{KimSL04:0,
  title = {Revisiting the role of web assurance seals in consumer trust},
  author = {Dan Jong Kim and Charles Steinfield and Ying-ju Lai},
  year = {2004},
  doi = {10.1145/1052220.1052256},
  url = {http://doi.acm.org/10.1145/1052220.1052256},
  researchr = {https://researchr.org/publication/KimSL04%3A0},
  cites = {0},
  citedby = {0},
  pages = {280-287},
  booktitle = {Proceedings of the 6th International Conference on Electronic Commerce, ICEC 2004, Delft, The Netherlands, October 25-27, 2004},
  editor = {Marijn Janssen and Henk G. Sol and René W. Wagenaar},
  volume = {60},
  series = {ACM International Conference Proceeding Series},
  publisher = {ACM},
  isbn = {1-58113-930-6},
}