Determinants of customer loyalty in the Korean smartphone market: Moderating effects of usage characteristics

Moon-Koo Kim, Siew Fan Wong, Younghoon Chang, Jong Hyun Park. Determinants of customer loyalty in the Korean smartphone market: Moderating effects of usage characteristics. Telematics and Informatics, 33(4):936-949, 2016. [doi]

Authors

Moon-Koo Kim

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Siew Fan Wong

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Younghoon Chang

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Jong Hyun Park

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