Which is more important in Internet shopping, perceived price or trust?

Hee-Woong Kim, Yunjie Xu, Sumeet Gupta. Which is more important in Internet shopping, perceived price or trust?. Electronic Commerce Research and Applications, 11(3):241-252, 2012. [doi]

Authors

Hee-Woong Kim

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Yunjie Xu

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Sumeet Gupta

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