Which is more important in Internet shopping, perceived price or trust?

Hee-Woong Kim, Yunjie Xu, Sumeet Gupta. Which is more important in Internet shopping, perceived price or trust?. Electronic Commerce Research and Applications, 11(3):241-252, 2012. [doi]

@article{KimXG12-0,
  title = {Which is more important in Internet shopping, perceived price or trust?},
  author = {Hee-Woong Kim and Yunjie Xu and Sumeet Gupta},
  year = {2012},
  doi = {10.1016/j.elerap.2011.06.003},
  url = {http://dx.doi.org/10.1016/j.elerap.2011.06.003},
  researchr = {https://researchr.org/publication/KimXG12-0},
  cites = {0},
  citedby = {0},
  journal = {Electronic Commerce Research and Applications},
  volume = {11},
  number = {3},
  pages = {241-252},
}