The Effects of Sense of Presence, Sense of Belonging, and Cognitive Absorption on Satisfaction and User Loyalty toward an Immersive 3D Virtual World

Dan J. Kim, Dongsong Zhang. The Effects of Sense of Presence, Sense of Belonging, and Cognitive Absorption on Satisfaction and User Loyalty toward an Immersive 3D Virtual World. In Raj Sharman, H. Raghav Rao, T. S. Raghu, editors, Exploring the Grand Challenges for Next Generation E-Business - 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009, Revised Selected Papers. Volume 52 of Lecture Notes in Business Information Processing, pages 30-43, Springer, 2009. [doi]

Abstract

Abstract is missing.