The moderating role of acculturation in fostering young Chinese moviegoers' sustainable e-WOM behaviour in Korea

Hyeoncheol Kim, Zong-yi Zhu. The moderating role of acculturation in fostering young Chinese moviegoers' sustainable e-WOM behaviour in Korea. Behaviour & IT, 40(15):1688-1699, 2021. [doi]

Abstract

Abstract is missing.