An Empirical Study on the Integrated Framework of e-CRM in Online Shopping: Evaluating the Relationships Among Perceived Value, Satisfaction, and Trust Based on Customers Perspectives

Changsu Kim, Weihong Zhao, Kyung Hoon Yang. An Empirical Study on the Integrated Framework of e-CRM in Online Shopping: Evaluating the Relationships Among Perceived Value, Satisfaction, and Trust Based on Customers Perspectives. JECO, 6(3):1-19, 2008. [doi]

Authors

Changsu Kim

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Weihong Zhao

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Kyung Hoon Yang

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