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An Empirical Study to Understand the Effect of Email Marketing on Consumer's Online Buying Behavior in a Developing Country

Litinthong Kimixay, Cheng Liu, Xiangdong Liu. An Empirical Study to Understand the Effect of Email Marketing on Consumer's Online Buying Behavior in a Developing Country. In Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences, ICMSS 2019, Wuhan, China, January 12-14, 2019. pages 179-183, ACM, 2019. [doi]

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Litinthong Kimixay

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Cheng Liu

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Xiangdong Liu

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