Litinthong Kimixay, Cheng Liu, Xiangdong Liu. An Empirical Study to Understand the Effect of Email Marketing on Consumer's Online Buying Behavior in a Developing Country. In Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences, ICMSS 2019, Wuhan, China, January 12-14, 2019. pages 179-183, ACM, 2019. [doi]
@inproceedings{KimixayLL19,
title = {An Empirical Study to Understand the Effect of Email Marketing on Consumer's Online Buying Behavior in a Developing Country},
author = {Litinthong Kimixay and Cheng Liu and Xiangdong Liu},
year = {2019},
doi = {10.1145/3312662.3312669},
url = {https://doi.org/10.1145/3312662.3312669},
researchr = {https://researchr.org/publication/KimixayLL19},
cites = {0},
citedby = {0},
pages = {179-183},
booktitle = {Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences, ICMSS 2019, Wuhan, China, January 12-14, 2019},
publisher = {ACM},
isbn = {978-1-4503-6189-7},
}