Ranjan B. Kini, Kartikeya Bolar, T. M. Rofin, Sayan Mukherjee, Soumyajit Bhattacharjee. Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective. IS Management, 41(2):132-150, April 2024. [doi]
Abstract is missing.