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A Case Study in the Use of a Gamified Learning Platform to Teach a Course in CRM Implementation

Seth J. Kinnett, Theresa A. Steinbach. A Case Study in the Use of a Gamified Learning Platform to Teach a Course in CRM Implementation. In Yolande E. Chan, Maric Boudreau, Benoit Aubert, Guy Paré, Wynne Chin, editors, 27th Americas Conference on Information Systems, AMCIS 2021, Virtual Conference, August 9-13, 2021. Association for Information Systems, 2021. [doi]

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