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In Search of the Optimal CRM Curriculum: A Skills Framework for the Salesforce Administrator Role

Seth J. Kinnett, Theresa A. Steinbach. In Search of the Optimal CRM Curriculum: A Skills Framework for the Salesforce Administrator Role. In Gordan Davis, Sue Brown 0001, Mani R. Subramani, Gove N. Allen, K. D. Joshi 0001, Kevin P. Scheibe, editors, 28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, MN, USA, August 10-14, 2022. Association for Information Systems, 2022. [doi]

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Seth J. Kinnett

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Theresa A. Steinbach

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