Intended audience and valence of electronic word-of-mouth on social media: a study of Dutch consumers

Gauze Pitipon Kitirattarkarn, Weiting Tao, Wan-Hsiu Sunny Tsai. Intended audience and valence of electronic word-of-mouth on social media: a study of Dutch consumers. Internet Research, 31(3):990-1017, 2021. [doi]

Abstract

Abstract is missing.