The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

Hatice Kizgin, Bidit Lal Dey, Yogesh K. Dwivedi, D. Laurie Hughes, Ahmad Jamal, Paul Jones, Bianca Kronemann, Michel Laroche, Lisa PeƱaloza, Marie-Odile Richard, Nripendra P. Rana, Rene Romer, Kuttimani Tamilmani, Michael D. Williams. The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. Int J. Information Management, 51:102026, 2020. [doi]

Abstract

Abstract is missing.