The Business Alignment of Social Media Analytics

Dominikus Kleindienst, Regina Pfleger, Manfred Schoch. The Business Alignment of Social Media Analytics. In Jörg Becker, Jan vom Brocke, Marco de Marco, editors, 23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015. 2015. [doi]

Authors

Dominikus Kleindienst

This author has not been identified. Look up 'Dominikus Kleindienst' in Google

Regina Pfleger

This author has not been identified. Look up 'Regina Pfleger' in Google

Manfred Schoch

This author has not been identified. Look up 'Manfred Schoch' in Google