Hsiu-Chia Ko. How Users' Mental Imagery and Mental Simulation Influence Their Urge to Buy Impulsively: The Context of Facebook Video Ads. In ICCMB 2020: The 3rd International Conference on Computers in Management and Business, Tokyo, Japan, January 31 - February 2, 2020. pages 84-88, ACM, 2020. [doi]
Abstract is missing.