Eun Hee Ko, Douglas Bowman, Sierra Chugg, Dae-Wook Kim. A study of chief marketing officer (CMO) tenure with competitive sorting model. In Ka-Wing Wong, Chi Shen, Dana Brown, editors, Proceedings of the ACMSE 2018 Conference, Richmond, KY, USA, March 29-31, 2018. ACM, 2018. [doi]
Abstract is missing.