Hsiu-Chia Ko, Zhe-Yu Chen. Exploring the Factors Driving Live Streaming Shopping Intention: A Perspective of Parasocial Interaction. In ICMECG 2020: International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July, 2020. pages 36-40, ACM, 2020. [doi]
Abstract is missing.