Hsiu-Chia Ko, Pei-Zhen Lu. The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention: A Meaning Transfer Theory Perspective. In ICMECG 2021: 8th International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July 4 - 6, 2021. pages 29-35, ACM, 2021. [doi]
Abstract is missing.