Ilsang Ko, Xiaolong Wei, Nan An. An Exploratory Study for Perceived Advertising Value in the Relationship Between Irritation and Advertising Avoidance on the Mobile Social Platforms. In Tung Bui, editor, 52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019. pages 1-10, ScholarSpace / AIS Electronic Library (AISeL), 2019. [doi]
Abstract is missing.