Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

Kian Yeik Koay, Chai Wen Teoh, Patrick Chin-Hooi Soh. Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday, 26(9), 2021. [doi]

Authors

Kian Yeik Koay

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Chai Wen Teoh

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Patrick Chin-Hooi Soh

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