Kian Yeik Koay, Chai Wen Teoh, Patrick Chin-Hooi Soh. Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday, 26(9), 2021. [doi]
@article{KoayTS21,
title = {Instagram influencer marketing: Perceived social media marketing activities and online impulse buying},
author = {Kian Yeik Koay and Chai Wen Teoh and Patrick Chin-Hooi Soh},
year = {2021},
url = {https://firstmonday.org/ojs/index.php/fm/article/view/11598},
researchr = {https://researchr.org/publication/KoayTS21},
cites = {0},
citedby = {0},
journal = {First Monday},
volume = {26},
number = {9},
}