How Fashion Live Streaming Features Affect Purchase Intention by Mediating Perceived Value and Perceived Trust

Michael Bala Koban, Andreas Raharto Condrobimo, Enggal Sriwardiningsih. How Fashion Live Streaming Features Affect Purchase Intention by Mediating Perceived Value and Perceived Trust. In International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023. pages 223-228, IEEE, 2023. [doi]

Abstract

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