Akihiro Kobayashi, Yuichi Ishikawa, Atsunori Minamikawa. A Study on Effect of Big Five Personality Traits on Ad Targeting and Creative Design. In Harri Oinas-Kukkonen, Khin Than Win, Evangelos Karapanos, Pasi Karppinen, Eleni A. Kyza, editors, Persuasive Technology: Development of Persuasive and Behavior Change Support Systems - 14th International Conference, PERSUASIVE 2019, Limassol, Cyprus, April 9-11, 2019, Proceedings. Volume 11433 of Lecture Notes in Computer Science, pages 257-269, Springer, 2019. [doi]
Abstract is missing.