Christian Koch, Michael Hartmann. Importance of the perceived quality of touchpoints for customer journey analysis - evidence from the B2B sector. Electronic Commerce Research, 23(3):1515-1538, September 2023. [doi]
@article{KochH23,
title = {Importance of the perceived quality of touchpoints for customer journey analysis - evidence from the B2B sector},
author = {Christian Koch and Michael Hartmann},
year = {2023},
month = {September},
doi = {10.1007/s10660-022-09654-5},
url = {https://doi.org/10.1007/s10660-022-09654-5},
researchr = {https://researchr.org/publication/KochH23},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research},
volume = {23},
number = {3},
pages = {1515-1538},
}