Hope Koch, Uchenna Peters, Eric Villafranca, Kevin J. Koch. How a Low-Margin Business Cocreated Analytics Value through an Innovation Partnership. MIS Quarterly Executive, 18(3):3, 2019. [doi]
@article{KochPVK19,
title = {How a Low-Margin Business Cocreated Analytics Value through an Innovation Partnership},
author = {Hope Koch and Uchenna Peters and Eric Villafranca and Kevin J. Koch},
year = {2019},
url = {https://aisel.aisnet.org/misqe/vol18/iss3/3},
researchr = {https://researchr.org/publication/KochPVK19},
cites = {0},
citedby = {0},
journal = {MIS Quarterly Executive},
volume = {18},
number = {3},
pages = {3},
}