Ron Kohavi. Online Controlled Experiments: Lessons from Running A/B/n Tests for 12 Years. In Longbing Cao, Chengqi Zhang, Thorsten Joachims, Geoffrey I. Webb, Dragos D. Margineantu, Graham Williams, editors, Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia, August 10-13, 2015. pages 1, ACM, 2015. [doi]
Abstract is missing.