Ron Kohavi, Randal M. Henne, Dan Sommerfield. Practical guide to controlled experiments on the web: listen to your customers not to the hippo. In Pavel Berkhin, Rich Caruana, Xindong Wu, editors, Proceedings of the 13th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Jose, California, USA, August 12-15, 2007. pages 959-967, ACM, 2007. [doi]
Abstract is missing.