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Customer Journey Mapping of an Experience-Centric Service by Mobile Self-reporting: Testing the Qualiwall Tool

Inka Kojo, Mikko Heiskala, Juho-Pekka Virtanen. Customer Journey Mapping of an Experience-Centric Service by Mobile Self-reporting: Testing the Qualiwall Tool. In Aaron Marcus, editor, Design, User Experience, and Usability. Theories, Methods, and Tools for Designing the User Experience - Third International Conference, DUXU 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014, Proceedings, Part I. Volume 8517 of Lecture Notes in Computer Science, pages 261-272, Springer, 2014. [doi]

Authors

Inka Kojo

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Mikko Heiskala

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Juho-Pekka Virtanen

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