Demand Estimation and Assortment Optimization Under Substitution: Methodology and Application

A. Gürhan Kök, Marshall L. Fisher. Demand Estimation and Assortment Optimization Under Substitution: Methodology and Application. Operations Research, 55(6):1001-1021, 2007. [doi]

Authors

A. Gürhan Kök

This author has not been identified. Look up 'A. Gürhan Kök' in Google

Marshall L. Fisher

This author has not been identified. Look up 'Marshall L. Fisher' in Google