A. Gürhan Kök, Marshall L. Fisher. Demand Estimation and Assortment Optimization Under Substitution: Methodology and Application. Operations Research, 55(6):1001-1021, 2007. [doi]
@article{KokF07,
title = {Demand Estimation and Assortment Optimization Under Substitution: Methodology and Application},
author = {A. Gürhan Kök and Marshall L. Fisher},
year = {2007},
doi = {10.1287/opre.1070.0409},
url = {http://dx.doi.org/10.1287/opre.1070.0409},
tags = {optimization},
researchr = {https://researchr.org/publication/KokF07},
cites = {0},
citedby = {0},
journal = {Operations Research},
volume = {55},
number = {6},
pages = {1001-1021},
}