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Sreya Kolay, Rajeev K. Tyagi. Optimal Bundling of Events. Marketing Science, 41(2):380-400, 2022. [doi]

@article{KolayT22,
  title = {Optimal Bundling of Events},
  author = {Sreya Kolay and Rajeev K. Tyagi},
  year = {2022},
  doi = {10.1287/mksc.2021.1314},
  url = {https://doi.org/10.1287/mksc.2021.1314},
  researchr = {https://researchr.org/publication/KolayT22},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {41},
  number = {2},
  pages = {380-400},
}

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