Bastian Kordyaka, Sidney Hribersek, Björn Kruse, Björn Niehaves. Understanding brand loyalty - The case of the eSports consumer from a relationship quality perspective. In Jonna Koivisto, Mila Bujic, Juho Hamari, editors, Proceedings of the 4th International GamiFIN Conference, Levi, Finland, April 1-3, 2020 - (Organized as an online conference). Volume 2637 of CEUR Workshop Proceedings, pages 188-198, CEUR-WS.org, 2020. [doi]
Abstract is missing.