Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers' Referral Propensity

Antonia Köster, Christian Matt 0001, Thomas Hess. Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers' Referral Propensity. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]

Abstract

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