A/B Testing in E-commerce Sales Processes

Kostantinos Koukouvis, Roberto Alcañiz Cubero, Patrizio Pelliccione. A/B Testing in E-commerce Sales Processes. In Ivica Crnkovic, Elena Troubitsyna, editors, Software Engineering for Resilient Systems - 8th International Workshop, SERENE 2016, Gothenburg, Sweden, September 5-6, 2016, Proceedings. Volume 9823 of Lecture Notes in Computer Science, pages 133-148, Springer, 2016. [doi]

@inproceedings{KoukouvisCP16,
  title = {A/B Testing in E-commerce Sales Processes},
  author = {Kostantinos Koukouvis and Roberto Alcañiz Cubero and Patrizio Pelliccione},
  year = {2016},
  doi = {10.1007/978-3-319-45892-2_10},
  url = {http://dx.doi.org/10.1007/978-3-319-45892-2_10},
  researchr = {https://researchr.org/publication/KoukouvisCP16},
  cites = {0},
  citedby = {0},
  pages = {133-148},
  booktitle = {Software Engineering for Resilient Systems - 8th International Workshop, SERENE 2016, Gothenburg, Sweden, September 5-6, 2016, Proceedings},
  editor = {Ivica Crnkovic and Elena Troubitsyna},
  volume = {9823},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-319-45891-5},
}