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A/B Testing in E-commerce Sales Processes

Kostantinos Koukouvis, Roberto Alcañiz Cubero, Patrizio Pelliccione. A/B Testing in E-commerce Sales Processes. In Ivica Crnkovic, Elena Troubitsyna, editors, Software Engineering for Resilient Systems - 8th International Workshop, SERENE 2016, Gothenburg, Sweden, September 5-6, 2016, Proceedings. Volume 9823 of Lecture Notes in Computer Science, pages 133-148, Springer, 2016. [doi]

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