Modeling e-loyalty of Polish young consumers: comparing the impact of selected online communication tools in 2016 and 2021

Magdalena Kowalska. Modeling e-loyalty of Polish young consumers: comparing the impact of selected online communication tools in 2016 and 2021. In Jaroslaw Watróbski, Wojciech Salabun, Carlos Toro 0001, Cecilia Zanni-Merk, Robert J. Howlett, Lakhmi C. Jain, editors, Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 25th International Conference KES-2021, Virtual Event / Szczecin, Poland, 8-10 September 2021. Volume 192 of Procedia Computer Science, pages 3380-3390, Elsevier, 2021. [doi]

Abstract

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