In-store consumer behavior: How mobile recommendation agents influence usage intentions, product purchases, and store preferences

Tobias Kowatsch, Wolfgang Maass. In-store consumer behavior: How mobile recommendation agents influence usage intentions, product purchases, and store preferences. Computers in Human Behavior, 26(4):697-704, 2010. [doi]

Authors

Tobias Kowatsch

This author has not been identified. Look up 'Tobias Kowatsch' in Google

Wolfgang Maass

This author has not been identified. Look up 'Wolfgang Maass' in Google