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Transformative Netnography: Combining Representation, Social Media, and Participatory Action Research

Robert Kozinets, Lena Cavusoglu, Russell W. Belk. Transformative Netnography: Combining Representation, Social Media, and Participatory Action Research. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 2298-2307, ScholarSpace, 2024. [doi]

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