How functional and emotional ads drive smartwatch adoption

Nina Krey, Stephanie Hui-Wen Chuah, Thurasamy Ramayah, Philipp A. Rauschnabel. How functional and emotional ads drive smartwatch adoption. Internet Research, 29(3):578-602, 2019. [doi]

Authors

Nina Krey

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Stephanie Hui-Wen Chuah

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Thurasamy Ramayah

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Philipp A. Rauschnabel

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