Nina Krey, Stephanie Hui-Wen Chuah, Thurasamy Ramayah, Philipp A. Rauschnabel. How functional and emotional ads drive smartwatch adoption. Internet Research, 29(3):578-602, 2019. [doi]
@article{KreyCRR19,
title = {How functional and emotional ads drive smartwatch adoption},
author = {Nina Krey and Stephanie Hui-Wen Chuah and Thurasamy Ramayah and Philipp A. Rauschnabel},
year = {2019},
doi = {10.1108/IntR-12-2017-0534},
url = {https://doi.org/10.1108/IntR-12-2017-0534},
researchr = {https://researchr.org/publication/KreyCRR19},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {29},
number = {3},
pages = {578-602},
}