Understanding Spillover Effects in Consumption of Rich Digital Media - researchr publication authors

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Haris Krijestorac, Rajiv Garg, Vijay Mahajan, Frenkel Ter Hofstede. Understanding Spillover Effects in Consumption of Rich Digital Media. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]

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