Effects of Product Type and Recommendation Approach on Consumers' Intention to Purchase Recommended Products

Yi-Cheng Ku, Yi-Ming Tai, Chih-Hung Chan. Effects of Product Type and Recommendation Approach on Consumers' Intention to Purchase Recommended Products. Pac. Asia J. Assoc. Inf. Syst., 8(2):2, 2016. [doi]

Abstract

Abstract is missing.